Parallels (Formerly Alludo)

Remote

February 2022 - Present

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Senior Manager of Brand Strategy and Creative 

• Manage a global internal creative agency of graphic designers and video production specialists providing design reviews, feedback and performance management to ensure high quality creative solutions across print, digital and video.

• Serve as the Creative Director, design and lead creative execution across digital, print, presentation and video, managing the end-to-end creative workflow and collaborating cross-functionally to align brand requirements and deliver on-time, high-quality work for over 1,000 projects annually.

• Own and evolve brand systems and visual identity standards across CorelDRAW, Parallels, MindManager, and WinZip.

• Champion innovation by integrating AI-powered creative workflows (ChatGPT, Adobe Firefly) to accelerate concepting and improve efficiency.

Accomplishments

• Co-led the global rebrand of Alludo (now retired) managing over 100 visual assets, establishing new brand governance frameworks, and ensuring adoption across 600+ employees. 

• Championed a new cloud-based, user-friendly digital asset manager (DAM), improving accessibility of over 800 creative assets to over 600+ employees. 

• Directed and executed local photoshoots to produce unique, on-brand images for marketing and communications.

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Iron Mountain

Boston, MA

July 2015 - February 2022

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Brand and Creative Manager 

Nov. 2020 - February 2022

• Led and mentored a graphic design team, delivering high-quality design solutions aligned with global brand standards.

• Partnered with cross-functional marketing and communication teams to provide creative direction and execution for campaigns and projects.

• Ensured brand consistency by overseeing the creative review process and maintaining adherence to brand guidelines across departments.

Accomplishments

• Designed and rolled out a refreshed brand identity (logo, color palette, visual language) and led the global brand launch, unifying the company’s visual and verbal presence across all regions.

• Directed 10+ local and international photoshoots, capturing bespoke imagery to support marketing initiatives.

• Facilitated quarterly brand training sessions for employees and agencies, fostering brand alignment and adoption.

• Created scalable brand tools including self-service templates and DAM implementation to drive global consistency, reduce creative bottlenecks, and support rapid market response.

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Brand and Marketing Graphic Designer

Jul 2015 - Nov. 2020 

• Designed creative assets for global marketing campaigns including brochures, newsletters, infographics, and other editorial-style collateral while working with cross-functional teams including Product Marketing, Web, and Social Media.

• Provided art direction for photoshoots, videos, and other creative projects, ensuring brand alignment and quality.

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The Exhibit Source

Westwood, MA

​May 2009 - June 2015

 

Senior Graphic Designer

• Led a team of designers in conceptualizing and executing large-scale branded environments (trade show booths, displays, and experiential spaces), including vendor management and print production oversight.

• Developed and designed marketing materials for The Exhibit Source that enhanced brand presence on social media and increased client engagement.

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