Meghan Lever

Alludo

Remote

February 2022 - Present

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Senior Manager of Brand Strategy and Creative 

• Lead and inspire a global creative team of 4 graphic designers and 1 video production specialist ensuring alignments with client briefs while upholding brand standards and delivering creative solutions across design and video.

• Serve as the Creative Director, manage the creative review process, collaborate cross functionally to align brand requirements and client expectations for over 1,000 projects annually.

• Oversee global brand strategy across the Alludo parent brand and 4 core product brands including Corel, Parallels, MindManager and WinZip.

• Collaborate with stakeholders to understand design needs and ensure smooth execution and timely delivery of projects. 
   

Accomplishments

• Directed and executed local photoshoots to produce unique, on-brand images for marketing and communications.

• Co-led the internal and external brand rollout of Alludo, managing over 100 visual components for a global launch.

• Championed a new cloud-based, user-friendly digital asset manager (DAM), improving accessibility of over 800 creative assets to over 600 employees.
  
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Iron Mountain

Boston, MA

July 2015 - February 2022

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Brand and Creative Manager 

Nov. 2020 - February 2022

• Led and mentored a graphic design team, delivering high-quality design solutions aligned with global brand standards.

• Collaborated with cross-functional marketing teams to provide creative direction and graphic assets for campaigns and projects.

• Ensured brand consistency by overseeing the creative review process and maintaining adherence to brand guidelines across departments
   

Accomplishments

• Designed and tested a refreshed logo, color palette and graphics, resulting in a cohesive and modern brand identity.

• Managed the cross-functional brand rollout including execution of all key visuals for a global launch.

• Directed 10 local and international photoshoots, capturing bespoke imagery to support marketing initiatives.

• Facilitated brand training once a quarter for employees and agencies.

• Developed and implemented 10 self-service templates for global teams ensuring consistent brand expression across flyers, social media cards and one page documents.

• Introduced a digital asset management tool and comprehensive training materials to streamline asset access.

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Brand and Marketing Graphic Designer

Jul 2015 - Nov. 2020 

• Designed creative assets for global marketing campaigns, working with cross-functional teams including Product Marketing, Web, and Social Media.

• Provided art direction for photoshoots, videos, and other creative projects, ensuring brand alignment and quality.

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The Exhibit Source

Westwood, MA

​May 2009 - June 2015

 

Senior Graphic Designer

• Led a team of 2 designers in conceptualizing and executing creative design solutions for large-scale trade show booths and displays.

• Developed and designed marketing materials that enhanced brand presence on social media and increased client engagement.

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